Social media marketing and SEO are beneficial in the fact that even the layperson can incorporate them as a part of their online marketing mix. They help increase site rank and online presence, in turn helping your site grow and see new traffic over time. However, if you do not properly utilize these tools, your site can also suffer. Namely with SEO; many businesses believe that simply stuffing your site with a keyword or phrase equates to higher rankings. In fact, more and more search engines are punishing businesses for this today. These are some of the reasons why you need an SEO expert to help your business grow online.
1. Changes -
(and other search engines) are constantly modifying their algorithms.
In the past, simply adding the right keywords to your site meant higher
ranking. Today, over optimization, using the wrong keywords, and
backlinks to the wrong sites (low quality sources) means lower ranks.
For a business owner, it is tough keeping up with these changes.
Therefore, you can pay a team of experts to keep up with the changes,
and modify your site as needed to ensure you do not drop in rank, and
continually remain atop your industry in rank.
2. Technical issues -
you aren't using the right codes for backlinks, if tags and redirects
aren't properly incorporated, or if other technical issues arise, most
people don't know how to resolve these problems. An expert Dallas SEO Company does. Not only will they immediately resolve technical issues, but
if your site goes down, or if there are issues with coding, HTML, or
links, they will instantly fix them for you.
3. The social scene -
works on Twitter may not work on Facebook, and vice-versa. With every
social media platform there is a different rule and algorithm. As a
business owner do you really have time to run your business, run your
site, and read up on these changes? Probably not. A team of experts
does, they will keep up with industry trends, social media trends, and
will work to ensure your site is doing all it can, to help your site
visitors know what is going on, through all social channels.
are only a few of the reasons to hire Dallas SEO experts. The cost of hiring
the right team will soon outweigh the low price you pay for their
services, when you see the major leap your company is making online.